SEO Analysis & Keyword Mapping - Pulse Code Tech Ltd

🚨 Critical Issues Identified

Company Name Inconsistency: Some pages show "Pulse Code" while others show "Pulse Code Tech Ltd"
Low Keyword Density: Many pages have insufficient target keyword repetition
Python-Heavy Focus: 70% of location pages focus on Python development, missing broader web services
Thin Content: Some location pages (Edinburgh, Leeds, Manchester) have minimal content (~100 lines)
Missing Long-tail Keywords: Limited use of specific, searchable phrases

⚠️ Technical SEO Issues

Robots.txt: Blocking useful crawlers (AhrefsBot, SemrushBot) - consider allowing for SEO analysis
Meta Descriptions: Some exceed 155 characters, others lack local keywords
H1 Tags: Need review for keyword optimization
Internal Linking: Limited cross-linking between service and location pages

✅ Current Strengths

Good meta tag structure with Open Graph and Twitter cards
Proper canonical URLs implemented
Schema.org structured data for local business
Mobile-friendly viewport settings
Clean sitemap.xml structure

📊 Page-by-Page Keyword Mapping

Page	Current Primary Keyword	Recommended Primary	Long-tail Keywords	Search Intent	Priority	Current Issues
index.html	website development UK	web development company UK	professional website development services UK, custom web applications UK, business website design	Commercial	HIGH	Generic focus, needs more specific services
web-design-services.html	web design uk	professional web design services UK	responsive web design UK, ecommerce website design, business web design services	Commercial	HIGH	Good meta, needs content depth
python-development-birmingham.html	web development birmingham	python development birmingham	custom python applications birmingham, django development birmingham, python web development birmingham	Local Commercial	MEDIUM	Limited content, needs expansion
python-development-edinburgh.html	web development edinburgh	python development edinburgh	python web development edinburgh, custom software edinburgh, business automation edinburgh	Local Commercial	MEDIUM	Very thin content (73 lines only)
python-development-leeds.html	web development leeds	python development leeds	python applications leeds, web development company leeds, custom software leeds	Local Commercial	MEDIUM	Minimal content, needs full expansion
api-development-services.html	api development	API development services UK	REST API development, custom API integration, third-party API development	Technical Commercial	LOW	Good content depth
django-development-services.html	django development	Django development services UK	custom django applications, django web development, python django framework	Technical Commercial	LOW	Too technical, needs business benefits
web-design-london.html	web design london	web design services london	professional web design london, responsive website design london, ecommerce web design london	Local Commercial	MEDIUM	Good content, needs keyword optimization
business-automation-services.html	business automation	business automation services UK	workflow automation, process automation software, custom business solutions	Commercial	MEDIUM	Good concept, needs SEO optimization
custom-web-applications.html	custom web applications	custom web application development	bespoke web applications, custom software development, web-based business solutions	Commercial	LOW	Good content depth

🎯 Missing High-Value Keywords & Pages

Recommended New Pages/Content:

E-commerce Development UK - High search volume, commercial intent
WordPress Development Services - Popular CMS, many searches
Mobile App Development UK - Expanding beyond web only
Digital Marketing Services - Complement web development
Web Hosting Services UK - Additional revenue stream
Website Maintenance Services - Recurring revenue opportunity
Small Business Website Packages - Target SME market
Startup Web Development - Niche but valuable market

📈 High-Priority Long-tail Keywords to Target

Keyword	Search Volume Est.	Competition	Page to Target
affordable web design uk small business	Medium	Low	New: SME packages page
custom ecommerce website development uk	High	Medium	New: E-commerce page
python web application development london	Medium	Low	python-development-london.html
professional website design manchester	Medium	Medium	web-design-manchester.html
wordpress development services birmingham	Medium	Low	New: WordPress page
business automation software uk	High	Medium	business-automation-services.html
web development company near me	High	High	All location pages
custom web application development company	Medium	Medium	custom-web-applications.html

🚀 Immediate Action Plan (Priority Order)

Fix Company Name Consistency - Ensure all pages use "Pulse Code Tech Ltd"
Expand Thin Content Pages - Edinburgh, Leeds, Manchester Python pages need 300+ more words
Balance Service Focus - Add general web development content to location pages
Optimize Title Tags - Include primary + long-tail keywords
Improve Meta Descriptions - Add local keywords, keep under 155 chars
Add Missing Service Pages - E-commerce, WordPress, Mobile apps
Internal Linking Strategy - Link location pages to relevant service pages
Create Location-Specific Content - Add local business references, case studies

🔧 Technical Recommendations

Robots.txt: Consider allowing AhrefsBot and SemrushBot for analysis
Page Speed: Test Core Web Vitals and optimize images
Schema Markup: Add service-specific schema to all pages
Local SEO: Create Google My Business profiles for each location
Content Audit: Review all pages for keyword density (aim for 1-2%)

📝 Next Steps

Implement company name fixes across all pages
Expand content on thin location pages
Create new high-value service pages
Optimize existing meta tags and titles
Set up Search Console monitoring
Track keyword rankings for all target terms
Monitor Core Web Vitals performance

SEO Analysis & Keyword Mapping Report

🚨 Critical Issues Identified

⚠️ Technical SEO Issues

✅ Current Strengths

📊 Page-by-Page Keyword Mapping

🎯 Missing High-Value Keywords & Pages

Recommended New Pages/Content:

📈 High-Priority Long-tail Keywords to Target

🚀 Immediate Action Plan (Priority Order)

🔧 Technical Recommendations

📝 Next Steps